STORYLENS – WEEKLY NEWSLETTER
A weekly newsletter that helps you tell better business stories.
Strategic storytelling for organisations is a competitive advantage.
Everyone communicates. But few influence.
Join the leaders who read StoryLens every week.
Weekly insights on narrative strategy, leadership communication, and the patterns that separate leaders who influence from those who only inform.
Your strategy has a story. Why can’t anyone else tell it?
The story that gets lost between the boardroom and the frontline. Imagine asking five people in the same company what the new strategy means. You…
Fifty-three minutes before the watch
The 53-Minute Rule: How to Tell Brand Stories That Drive Business Impact Fifty-three minutes. That’s roughly how far into the first episode of Made in…
The Organization Was Already Telling You Who It Is
The Unintended Culture A company doesn’t get to choose whether it has a culture story. It only gets to choose whether anyone pays attention to…
The Story That Convinces Because You Didn’t Write It
People don’t act on the point you’re making. They act on the story that makes the point for them, without you ever having to say…
What You Are Not Allowed to Leave Out
The Iceberg and the 9:33 On the difference between technical accuracy and authentic storytelling, and why we instinctively cut the details that matter most. A…
Where the story is already hiding
The Specific Question: Unlocking Business Stories Most people insist their own work is too ordinary to be a story. The truth is almost never the…
Story Is the Substance, Storytelling Is the Performance
A company doesn’t run out of stories. It runs out of the habit of noticing the ones it’s already living through. My co-founder and I…
Can storytelling really influence sales?
Or is it just something we say to feel better about not talking numbers? A few months ago, I sat in on a sales pitch.…
How long does it take to see results from storytelling?
This question comes up in almost every serious conversation, though rarely this directly. More often, it arrives in pieces: will this actually help my sales…
Something went wrong. Please refresh the page and/or try again.
