The story that gets lost between the boardroom and the frontline. Imagine asking five people in the same company what the new strategy means. You get five different answers. All five attended the town hall. I’ve written about a version…
The 53-Minute Rule: How to Tell Brand Stories That Drive Business Impact Fifty-three minutes. That’s roughly how far into the first episode of Made in India: A Titan Story you get before anyone talks about making a watch. In a…
The Unintended Culture A company doesn’t get to choose whether it has a culture story. It only gets to choose whether anyone pays attention to the one it’s already telling every day, whether or not it meant to. Think back…
People don’t act on the point you’re making. They act on the story that makes the point for them, without you ever having to say it out loud. For as long as anyone can remember, the advice on getting someone…
The Iceberg and the 9:33 On the difference between technical accuracy and authentic storytelling, and why we instinctively cut the details that matter most. A sentence can be completely accurate and still be one of the most dishonest things you’ll…
The Specific Question: Unlocking Business Stories Most people insist their own work is too ordinary to be a story. The truth is almost never the work; it’s that nobody has asked a question specific enough to make them go looking…
A company doesn’t run out of stories. It runs out of the habit of noticing the ones it’s already living through. My co-founder and I once ran into a scaling problem at an agency we were building. We each handled…
Or is it just something we say to feel better about not talking numbers? A few months ago, I sat in on a sales pitch. The team had done everything right. The slides were clean, the thinking was sharp, and…
This question comes up in almost every serious conversation, though rarely this directly. More often, it arrives in pieces: will this actually help my sales team, will leaders start communicating better, is this something we’ll see or just feel good…
Most people don’t ask it directly. They circle it. Is this presentation skills? Is it like communication training? Will my team finally learn to speak better? Fair questions, but all slightly off. Because what happens in a storytelling workshop usually…
