BLOG POSTS
Blogs, frameworks, and ideas for better storytelling
Thoughtful blogs on strategy, storytelling, leadership, and the systems behind meaningful business growth.
Everyone communicates. But few influence.
The five most common storytelling mistakes leaders make (and how to fix them)
I’ve spent a lot of time in rooms watching leaders communicate. Town halls, board presentations, client pitches, team meetings, all-hands sessions. And the same mistakes…
How to use storytelling in presentations (without sounding like you went to a storytelling workshop)
Here’s something I’ve noticed about presentation storytelling advice. Most of it is correct in theory and awkward in practice. Start with a story. What kind?…
Story and storytelling are not the same thing Most companies are missing the first one.
This is a distinction I make almost every time I start working with a new client, and it consistently surprises people. Story and storytelling are…
The reason your change program isnt working has nothing to do with the change.
Companies in transformation spend enormous amounts of energy on the “what” of change, such as new structures, processes, technologies, and operating models. The consultants who…
What makes a leadership narrative actually work (It’s not what most leaders think)
I’ve been asked some version of this question by almost every senior leader I’ve worked with: What’s a good leadership narrative? It’s a fair question…
Culture isnt a value statement . It’s the stories people tell each other on a Monday morning.
I want to tell you something about culture that most culture programs miss. Culture is not what you put on the wall. It’s not the…
Your sales team is losing on story, not product.
Ask a sales leader why their team is losing deals, and you’ll hear some version of the same answers. It would be about price, competition,…
Why your brand story isnt working (And it’s not because you haven’t found the right words)
I read a lot of brand stories. About pages, company narratives, founder letters, and brand positioning documents. I read them because clients send them to…
Narrative strategy : The business tool that looks like storytelling but works like alignment
Most companies have a strategy. Fewer have a narrative. Almost none have both working together. That gap is where much of the organizational effort disappears.…
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