Here’s a pattern I’ve seen in more organizations than I can count. A CEO delivers a brilliant all-hands. It was clear, energetic, and genuinely compelling, with the strategy making sense and the vision landing. People leave the room feeling, for…
I’ve sat in enough boardrooms to know what corporate storytelling usually looks like. There’s a strategy deck. There are bullet points. Someone says “our narrative is…” and then reads three value propositions from a slide. Everyone nods. Nobody remembers it…
There is a product startup in the education space that builds smart classrooms. Before they designed a single course, they traveled across the country and interviewed hundreds of students and teachers to understand exactly what was missing in how education…
They had a good product. Smart classrooms, real technology, genuine impact. And like most startups, they communicated it by stating their features, benefits, and specifications. It wasn’t working the way they wanted it to. When they came to me, they…
My customer is not an architect. He is not an engineer. He is something rarer, a man who looked at a vanishing legacy and decided he was not going to watch it disappear. Chettinad mansions are among the most distinctive…
A marketing team at an IT services company came in for a workshop. Somewhere in the middle of it, I told them a story from my own career. Years ago, I was part of a breakfast meeting in the US.…
A senior executive in the customer experience space had something most content creators spend years chasing. He had real, lived experiences from the field. What he didn’t have was confidence that putting it out there would matter. He wanted to…
A senior executive in the customer experience space had something most content creators spend years chasing. He had real, lived experiences from the field. What he didn’t have was confidence that putting it out there would matter. He wanted to…
Somewhere in the mid-2000s, I sat down for what I thought was a job interview. It wasn’t. Not in any way I recognized. I had lunch with the interviewer, a senior gentleman I’d never met before. Seventy-five minutes, a proper…
A friend called me last week, a little deflated. He works at a large multinational. The company had given him a role he actually wanted: storytelling mentor to three new joiners spread across different countries. One hour a week. Help…
