A few weeks ago, I was waiting for a meeting to start. Everyone had joined the call on time, which is rare enough to be a story in itself. But nothing had begun yet. Cameras were on. Mics were muted.…
If you want to tell your own story in business, don’t start with impact. Start with a moment. Here’s a simple template I often share. ‘I noticed something in my life’ story. Use this 5-part flow. #1 Start with a…
During my workshops, I often start with a simple question. Tell me about someone who has inspired you. Almost instantly, the room fills with familiar names. Mahatma Gandhi. Steve Jobs. Bill Gates. Sometimes Elon Musk. Sometimes Ratan Tata. All exceptional…
I had an interesting conversation with a CEO recently. He is the CEO of a company with $3 million in revenue. He is a sharp guy deep in the business, and carrying about ten things in his head at once,…
I realised this the hard way. In the back seat of a cab, half listening to a podcast ad. The host was talking about a product I might actually need. And then came the speech: We started this company because…
Once upon a time, and forgive me for starting like a fairy tale, because context matters, and the oldest job in the world was, well, storytelling. Around campfires, under stars, passing down wisdom, warnings, and wacky origin myths about why…
When I began my career in the late 90s, I pitched a perfect deck to a prospect. Every slide had vision. Every slide had innovation. Every slide had customer-centricity. And then someone asked a brutally simple question: What is the…
In the first edition, I spoke about why one person’s story beats any other narrative. You can read the first edition here. Today, I want to make it usable. So here’s a simple template you can copy-paste the next time…
I’ve learned this the hard way: if I want people to care, I must first give them someone to hold. Not a segment. Not a funnel. Not “our users.” Not “the market.” A person. Because the moment a story becomes…
