The comparison trap Walk into almost any crowded B2B market today, and you will find the same scene. It doesn’t matter whether the category is consulting or IT services, SaaS platforms, industrial equipment, or specialty components. Dozens of providers, often…
Not long ago, an analytics company asked me to help them with storytelling. I was excited. Then I read the brief. They wanted their dashboards to look more engaging. Charts in a better sequence. A strong opening slide so executives…
The strange economics of being the storytelling specialist It usually starts well. Someone asks for a storytelling program. We talk for an hour. By the end of that hour, I can usually tell them exactly what’s broken, and they can…
The brief It arrives in almost the same words every time. We need storytelling training. Sometimes it’s a leadership team with a big announcement coming up. Sometimes it’s a sales team whose pitches have started to sound like everyone else’s.…
